The GE Summit, held at Old Billingsgate in London, unveiled the latest GE Capital mid‑market research and championed the growth of the UK mid‑market sector. As lead designer working alongside the Creative Director, I helped shape an environment that moved away from traditional conference settings and instead positioned GE as a forward‑thinking thought leader for a highly targeted audience.
Working collaboratively with the Creative Director, I developed a design approach that supported the strategic marketing plan and amplified the event’s core messaging. The identity extended across all touchpoints, from pre‑event communications to on‑site branding and carried through seamlessly into stage and set design, screen content, and environmental graphics to create a cohesive, premium experience.
The invite‑only event featured high‑profile speakers including Kevin Keegan, Michael Owen and David Seaman. Attendance reached 350 delegates, an 8% increase from the previous year. Feedback was overwhelmingly positive, with 84% of attendees stating they would recommend the event and 99% rating the overall experience as good or very good, reinforcing GE’s position as a trusted leader within the mid‑market space.
