Fern Carpentry & Build is driven by a passionate craftsman with a vision for creating functional, beautifully crafted spaces. With low brand awareness and a competitive landscape, I was tasked with developing a new identity that reflected the founder’s distinctive style, values, and ambition.
As the sole creative on the project, I set out to craft a brand that felt genuine, warm, and reflective of the maker behind it. With no existing marketing or online presence, establishing a strong digital footprint was essential. The identity needed to elevate the work, showcase the craft, and help the business stand out with clarity and confidence.
The result is a mark designed to endure, a timeless identity capable of evolving with the business while maintaining credibility and simplicity. I delivered a complete brand toolkit including iconography, social assets, a microsite, print collateral, clothing, and signage, giving the founder everything needed to build visibility and attract new opportunities.
