Corkworx entered a competitive home improvement market with ambitions to become a premium provider of sustainable cork coating solutions. The business required a complete brand experience, encompassing strategy, identity, marketing materials and a fully integrated website. Working closely with founders and stakeholders, I led the project from discovery to launch, creating a clear brand proposition that positioned CorkWorx as a modern, design-led choice for architects, specifiers and design-conscious homeowners.
The challenge was to elevate cork coatings beyond a functional building product and position them as part of a premium lifestyle offering. Early workshops revealed differing stakeholder perspectives, making alignment around audience, values and market positioning essential. Through a series of discovery sessions, I established a shared vision and developed a brand strategy defining the company's personality, tone of voice and visual principles. The next challenge was translating this strategy into a distinctive identity that conveyed trust, quality and craftsmanship while maintaining a refined, contemporary aesthetic.
With the strategy established, I created the Corkworx identity and visual language, including the logo, typography, colour palette, iconography, brand guidelines and supporting marketing materials. The project culminated in a fully integrated website that brought the brand to life online. The result was a cohesive, premium brand experience that transformed a technical product offering into a distinctive and compelling market proposition.
