Power Up Peak is Bensons for Beds' annual internal conference, created to energise, align and prepare colleagues for the crucial year-end trading period. Bringing together retail teams, operational leaders, support centre colleagues and key manufacturing partners, the event serves as a platform to celebrate success, share strategic priorities and equip teams with the tools and confidence needed for peak season.
As Design Director, I was responsible for developing the event's complete visual identity and attendee experience. From the creation of the event logo and brand guidelines through to presentation design, venue branding, stage graphics and event merchandise, every touchpoint was designed to create a cohesive and engaging experience. The identity extended across interactive elements of the event, including branded games inspired by classic TV favourites such as Bullseye and The Generation Game, helping to reinforce key messages in a memorable and entertaining way.
Designed around the theme of collaboration, motivation and shared achievement, Power Up Peak transformed a business update into an immersive event experience. Through bold branding, engaging content and interactive moments, the conference brought colleagues together to focus on operational readiness, team wellbeing, customer service excellence and sales performance ahead of one of the busiest periods in the retail calendar.
