After recently completing an exciting international business district development called Royal Albert Dock (RAD), ABP wanted to showcase their commercial district and generate business prospects during London Tech Week. From this, the UK-Asia Tech Powerhouse Conference was formed - a two-day conference and showcase that would convene investors, innovators, start-ups and tech giants with a specific focus on the UK’s links with Asia.
The UK-Asia Tech Powerhouse Conference presented a unique opportunity to design an innovative business event in a brand-new location. Event marketing was crucial to attracting relevant potential attendees and maximising awareness about the RAD regeneration project. While every touchpoint of the customer’s experience was designed with intention, from the promoted dynamic messaging to the strategic placement of onsite branding to showcase the flexible venue space.
The profile of the event was enhanced by media coverage from outlets such as the Business Telegraph, Gov.co.uk, and the Global Times. The first UK-Asia Tech Powerhouse Conference provided the optimal platform to build valuable business partnerships and celebrate investment in innovative emerging technologies.
