ABP set out to spotlight their new commercial district at Royal Albert Dock during London Tech Week, using the moment to build business prospects and strengthen UK–Asia connections. As lead designer, I shaped the creative direction for the newly formed UK‑Asia Tech Powerhouse Conference — a two‑day event bringing together investors, innovators and tech leaders. My role covered the full visual and experiential landscape of the event.
This was an opportunity to define a fresh event identity from the ground up. I developed a design language that positioned Royal Albert Dock as an emerging tech hub, while creating a cohesive experience across all touchpoints. I curated pre‑event digital content to drive awareness, and delivered the full suite of creative assets – event ID, print collateral, venue branding, staging and screen content – ensuring everything worked together to tell one story.
Every element of the attendee journey was designed to showcase the district’s potential — from bold messaging to thoughtful spatial branding. The event’s visibility extended well beyond the conference, gaining coverage from major outlets including the Business Telegraph, Gov.co.uk and the Global Times, helping amplify Royal Albert Dock’s profile to a wider global audience.
